Curators of iconic NFTs.

Marketplace for collectors.

The relationship between creators and fans is increasingly difficult to manage.

Founded by designers and cryptocurrency professionals.

The GDA Group has consulted Fortune 500 companies and global governments, worked on over 20 digital assets launches representing over 300 million dollars worth of capital raised and which now total over a billion dollars of market capitilization, and have processed over two billion dollars worth of digital asset commercial transactions. GDA Group continues to lead the industry in capital markets, consulting and trading.

Founded by an unusual mix of risk takers, bound by an entrepreneurial spirit, Nightshift is not your typical agency.
We are driven by our mutual obsession with design, music, entertainment and technology. Nightshift collaborates with global brands ondesign and creative projects while simultaneously overseeing the careers and strategy of commercially successful recording artists. With offices in Toronto and Seattle, Nightshift lives at the intersection of entertainment, technology, art and design.


RARE is a marketplace that utiltizes blockchain technology to connect fans directly to their favorite artists.

Curated Artist Drops

Meaningful collections world class artists.


Wearables & Events


User friendly with custom development.


Community Token coming in 2022


Curators of iconic digital art, collectibles and experiences.

Liberating artists to create meaningful experiences.

Q4 2020

Created our Partnership

GDA Group (GDA), a group of digital asset experts focused across blockchain technologies, and Nightshift, an artist management and creative agency announced a new joint venture to create RARE.Store, a curated marketplace for iconic digital art, collectibles and experiences. Under this new joint venture, GDA brings digital asset and blockchain technology expertise, while Nightshift provides branding, design and creative capabilities as well as experience with world class artists.
Q1 2021

Metaverse Intergrations

A strategic partnership with Festival Land and Decentraland allows RARE.Store the opportunity to produce live-streamed events and other metaverse experiences. RARE will integrate wearable NFTs and proof of attendance NFTs .
Q2 2021

Advisors and Investors

RARE assembled a strong board of advisors and opened a small round for investors to help accelerate growth.
Q3 2021


Campaign specific marketing, distribution, and promotion for all drops, pulling from our collective experience, deep networks, and bespoke resources.
Q4 2021


RARE will launch the marketplace for NFT drops and metaverse events.

We want to get to know you.

* Please read our Privacy Policy to see how we use your personal information

Find out about upcoming drops.

Job Openings


Toronto, WA

DCL Builder

Toronto, CA


Toronto, CA